Saturday, February 19, 2011

How To Eliminate Your Competition Without Bloodshed

How To Eliminate Your Competition Without Bloodshed

So how do you eliminate your competition without bloodshed? You must create a "niche" for
your business. A niche is something that makes your business different than your competitors.
To compete with other businesses nowadays (especially online) you need something that
nobody else can copy. One Of A Kind!

First you must know who your competitors are. Is your business the only one of it's type? I doubt
it. If so, it won't be for long. Do you know your exact target audience? If not, you will have to
find out this information before creating any kind of niche. Below are two ways to come up with
a competition eliminating niche.

1. Just Ask?
The first way to come up with a niche is to think like your target audience or customers. Know
their exact needs, wants, goals, problems and interests. There's two ways to do this: The first way
is to put yourself in their shoes, think like them. The second way is to give them polls and
surveys to find out what they're thinking. Pick a niche that none of your competitors are using. If
you can't find one that your
competitors aren't using pick one to improve.

2. Just Think!
The second way to come up with a niche is to use your brain power. Ask yourself questions like:
How can I set myself apart from my competition? What could I offer that they can't? Imagine or
daydream that your business is on top of all your competitors. What "niche" put your business at
the top in your head? Now, if you keep asking your brain these questions your mind will
eventually start shooting out more
ideas than you can handle. One of those ideas may be the niche you're searching for.

Now that you have your niche that's just half the battle. You must test it. Does your niche appeal
to your target audience? Will it attract people away from your competition? If it does, you're
done, until your competition comes up with a better "niche". If your niche doesn't, than repeat
the process above and test a new niche until it works. If you want to eliminate your competition
and be successful you will use this process several times in your business life.

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